The story of our logo
What you said
“The logo….needs to be really simple, it needs to ‘grab’ your attention, it needs to be different. It’s about the whole person.”
“Green, red, blue, yellow, orange. Colourful, happy colours.”
“A tree – representing strength (to listen, cope and handle mental illness), resilience, growth.”
“You have to be brave to make a complaint.”
Our development has been guided by the experiences and views of individuals, families, carers and services.
There is nowhere that this is more evident than in our logo, which we created in collaboration with consumers and carers.
During focus groups and through surveys, we asked participants to suggest the kinds of images and colours that best reflected the Mental Health Complaints Commissioner for them.
Our designer then created a sample selection of logos and we went back to the groups to find out what they thought.
“The speech bubbles are a good idea.”
“Like the concept of the tree and what it represents, however the ‘regeneration’ isn’t evident.”
“The colours are softer and nurturing.”
From their comments, our logo was formed.
What does the logo mean?
The logo has several elements:
- The trunk provides grounding, strength and support
- The canopy provides safety and protection
- The speech bubble leaves are the voices of people living with mental illness, their families and carers
These three elements combined - strength, safety and voice - make up our tree.
With these elements working together, we can achieve growth, improvement and hope.